Convention with Gala Dinner
The concept chosen for the convention was THE RIGHT COURSE, inspired by the theme of navigation evoking the idea of a team that must face obstacles, understand the wind, and move together in the same direction in order to succeed.
The visual identity is based on a wind rose, the tool that helps sailors choose their route, ensuring they have the wind at their backs. The event took place in Sitges, a lively seaside town just a few kilometers from Barcelona.
In addition to a highly impactful setup, the convention once again featured Melita Toniolo as host and presenter, as well as tennis player Roberta Vinci, who appeared as a surprise guest with an engaging motivational speech. Numerous activities were organized for the event’s participants: a team sailing regatta, an exclusive tour of Barcelona, golf, tennis, a Flower Power–themed cocktail party with a Pacha nightclub DJ, a gala dinner in a prestigious villa, and live music by The Funky Machine, brought in from Italy for the occasion.
